Booze Muse

The art and craft of liquid inspiration

Unconventional Drinking: “Working” the floor at The New York Bar and Wine Show

Brandy/Cognac, News and Dish, Tequila/Mezcal, Tips and Trends, Vodka, Whiskey No Comments »

Photo: Renata Baluk

By Ernest Barteldes

The New York Bar and Wine Show, an annual two-day convention that takes place at Midtown Manhattan’s Jacob Javits Convention Center, showcases what’s new in the beverage industry, from special registers wirelessly attached to bottles (to better control the drinks sold) to novelties like a Russian roulette-style game wherein a plastic revolver has a chamber that releases a shot of liquor to the lucky ‘winner’—if the ‘loaded’ chamber ends up in his or her hand (think bachelor parties and dorm rooms, if you’re wondering who would do this).

But the greatest attraction is, of course, the booze, and this year’s event had plenty, ranging from new liquor brands, international beers and wines to the latest ideas in mixology presented by different bartenders from all over the world. Read the rest of this entry »

Stantz-ing in Line: Dan Aykroyd visits the South Loop

Drinking Events (yes, redundant, we know), Vodka No Comments »

crystalhead1Of all the celebrities who endorse a premium line of liquor, Dan Aykroyd isn’t usually the first that comes to mind. Yet that doesn’t keep a few hundred of his fans from zigzagging through the wine section at the South Loop Binny’s. The SNL alum is promoting his new premium vodka Crystal Head, which comes in a skull-shaped bottle.

“There he is!” someone at the end of the line shouts as the crowd bursts into applause. Aykroyd smiles and waves at nobody in particular as he is escorted through the crowd.

While one fan dresses like Aykroyd’s iconic Elwood character from “The Blues Brothers,” other fans best remember him from his “Ghostbusters” days. Bridget Barnett is so enamored by Aykroyd that she kisses his hand when she gets to the front of the line. He returns the favor while he autographs a photo from the film. Read the rest of this entry »